Gambling hangover nsw
Aug 23, · Gambling Hangover was the theme of an Australian social marketing campaign to help young male gamblers. The campaign The two-year campaign was created by Sydney agency The Campaign Palace on behalf of the Responsible Gambling Fund, a part of the New South Wales Office of Liquor, Gaming and Racing. The Anglican Counselling Service (ACS) is supporting a new NSW Government responsible gambling campaign aimed at young men The launch of the campaign follows a study of gambling in the state which showed that people in this age group are four times more likely to be problem gamblers than the rest of the population. Gambling Hangover was the theme of an Australian social marketing campaign to help young male gamblers Young men were urged to visit CASINOER.PRO
New gambling hangover campaign targets problem gamblers
Categories : Gambling in Australia Advertising campaigns Advertising slogans Problem gambling organizations Australia stubs. It targeted men aged 18—25 in the "morning after" phase following a gambling binge, when they were most likely to seek help for problem gambling. Young men were urged to visit gamblinghangover. The campaign will be followed with new counselling measures including anti-gambling messages sent by SMS during peak gambling times and remote counselling via the internet and email. X No thanks, continue reading article.
The new advertisments are set to be released in early July and will saturate radio, billboards and other media with the 'Gambling Hangover' theme the government is hoping will become as common as the 'Slip, Slop, Slap' sunscreen slogan. The campaign will be followed with new counselling measures including anti-gambling messages sent by SMS during peak gambling times and remote counselling via the internet and email.
Prompted by a reported spike in young people gambling, the campaign is the first to treat gambling in NSW in the same manner as drugs and alcohol abuse. It comes after The Daily Telegraph revealed yesterday the campaign is created by the same people who did the Quit Smoking ads and the Gambling Hangover series shows a young man sitting on steps with the tag line 'don't ignore it get onto it. The campaign outlines three major symptoms of the binge gambling hangover including suffering from a 'sick feeling," "anxiety and regret" and "not liking yourself.
Presented at an anti-gambling conference yesterday, the Government hopes relating to a gambling hangover will kick the young punters into getting action. The radio and television ads will run in the mornings between Thursday and Sunday in the aim of catching the gamblers in a state of remorse where they will recognise the symptoms.
And a new 'Gambling Hangover' website will be created where problem punters can go to find help and sign up for caution text messages, and next year the Government will investigate the use of remote counselling via email and the website. Organiser of the conference Kate Roberts from Gambling Impact Society NSW, welcomed the initiatives but said anti-gambling measures should be worked into the health portfolio.
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Gambling Hangover was the theme of an Australian social marketing campaign to help young male gamblers. It targeted men aged 18—25 in the "morning after" phase following a gambling binge, when they were most likely to seek help for problem gambling.
Ads were placed where young men were likely to see them in the morning: in train stations, on buses, on morning radio, and in morning newspapers. Young men were urged to visit gamblinghangover. Responses to the helpline and in follow-up research showed the phrase had moved into common usage among young men, and 50 percent of those surveyed were able to recall the campaign.
From Wikipedia, the free encyclopedia. Illawarra Mercury. Retrieved 6 April The Daily Telegraph Sydney. Categories : Gambling in Australia Advertising campaigns Advertising slogans Problem gambling organizations Australia stubs.
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